What is "Content Strategy"? Who is a "Content Strategist"?

Read Ugur Akinci's excellent event review of Ginny Redish's presentation at today's STC WDC Competition Awards Celebration. Ginny's talk was titled "What is 'Content Strategy'? Who is a 'Content Strategist'?" Ugur's review is on his website, the Technical Communication Center.

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I'm a technical communication consultant working primarily in the bioinformatics field and also designing and delivering training classes on 508 compliance for electronic documents. I have been involved with the STC Washington, DC - Baltimore chapter since 1994 and am an STC Fellow.