Making Instructional Video: What We Learn from Pro-Am Content on the Web
When: Wed, Apr 16, 2014 1:30 PM – 3:00 PM EDT
Increasingly, users of all manner of technology (software, most notably) are turning to their peers on the Web for guidance. There, users find a mix of homegrown instructional content that ranges in quality from frightfully bad to quite good, with plenty in between. Where users are not turning for help is to printed documentation, instead preferring to roll the dice with peer-generated content. Often it is because of the convenience of access and convenience of delivery that this instructional content is so popular.
In this webinar, Jason Swarts (North Carolina State University) considers what lessons can be learned about producing effective instructional video by looking at popular and well-rated content on the Web. By studying a corpus of bad and good video, Swarts derives a rubric for assessing and creating video, one that can help technical communicators learn to produce professional-grade content that will appeal to an elusive user base.
Jason Swarts is an associate professor of technical communication at North Carolina State University. He teaches courses on information design, networked communication, and discourse analysis. His research is on new media, mobile information technologies, and computer-supported cooperative work.
Wednesday, April 16, 2014
1:30 PM – 3:00 PM EDT
12:30 – 2:00 CDT CST
11:30 – 1:00 MDT
10:30 – 12:00 PDT
$20 IDL SIG Member
$30 STC Member
$50 Non Member
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