Networking, Virtual Networking, and LinkedIn

Updated by Cynthia A. Lockley, 17 July 2018 and 20 April 2019

We all depend on professional and social Networking to form the relationships and to obtain the information that we need to survive socially and professionally. “Networking” and “Connections” are impersonal terms to use when describing a human activity that is as old as human society and the spoken word—such terms make us sound as if we are part of the Internet. Unfortunately, these terms have become a part of popular culture.

Recently, professional virtual networking, especially via the LinkedIn professional networking web site, has become popular among many of the active members of the Washington D.C. chapter.

LinkedIn is built around the assumption that each of us has a circle of trusted collaborators, colleagues and friends, and that each of them has their own circle, and so on. If each person in these concentric circles has an online resume, and the linkages between them is known, then you could, for instance, quickly identify someone who works at a company where you just interviewed, even though they’re a “friend of a friend.”

A basic LinkedIn membership is free, and creating a profile on LinkedIn is like posting your resume on Monster. You can create a basic profile for yourself in less than 30 minutes.

Hopefully, you can look past the mechanistic connotations of the terms “Networking” and “Connections” and use these resources to help you take advantage of the opportunities for meeting and interacting with your colleagues that professional virtual networking sites like LinkedIn offer.

Networking

“Networking for Job Search and Career Success”
L. Michelle Tullier, Ph.D. JIST Works, c. 2004

“Jeffrey Gitomer’s Little Black Book of Connections: 6.5 Assets For Networking Your Way to RICH Relationships”
“Everyone wants to connect with someONE for someTHING or some reason. This book is about how to make value connections, not just acquaintances.”—Jeffrey Gitomer

“Make Your Contacts Count: Networking Know-How for Business and Career Success” 2nd Edition
Anne Baber and Lynne Waymon. American Management Association c. 2007″
This is the definitive book on person-to-person networking. It’s a complete methodology, i.e., step-by-step “cookbook”, on how to network.”—The Business Ledger.

International Network for Social Network Analysis (INSNA)
Social network analysts “. . . believe that how an individual lives depends in large part on how that individual is tied into the larger web of social connections. Many believe, moreover, that the success or failure of societies and organizations often depends on the patterning of their internal structure.”

Networking for Shy People

Networking for Nerds—HP.com Chief Architect on Using LinkedIn

Shyness Home Page sponsored by the Shyness Institute.

Shyness… Or Social Anxiety Disorder? from the SocialAnxiety Institute They are also on Twitter @SocAnxInst

Find Shyness and Social Anxiety Discussion Boards in Meetup.

Social Anxiety Disorder: More Than Just Shyness from The National Institute of Mental Health Information Resource Center (NIH-NIMH)

Introduction To Virtual Networking

Expand Your Connections Through Online Networking by By Eileen Gunn
Computerworld | JAN 26, 2004

The Virtual Handshake: Opening Doors and Closing Deals OnLine
David Teten, Scott Allen, AMACOM/American Management Association c. 2005
This is an excellent book on virtual networking. It is available as a free Acrobat download or you can borrow it from your public library.

Book Review: The Virtual Handshake by John Stephen Veitch on Step by Step

Six Degrees: The Science of a Connected Age
Duncan J. Watts, W.W. Norton & Company c. 2003

"What a small world – or is it?" Steven Poole is fascinated by Duncan J Watts' Six Degrees: The Science of a Connected Age—a book review

Thom Singer's Some Assembly Required Blog is a business development / networking blog with discussions about the importance of building a network, creating your professional brand, embracing marketing, and fine tuning sales skills.

How To Do Virtual Networking

Introduction to LinkedIn

Sample Networking Correspondence

About LinkedIn

Getting Started With LinkedIn YouTube video

Smart Ways to Use LinkedIn

LinkedIn Profile Extreme Makeover by Guy Kawasaki

LinkedIn and Privacy law: LinkedIn participates in the Data Protection Directive (DPD) – EU Safe Harbor Privacy Framework and is certified to meet the strict privacy guidelines of the European Union.

As of 25 May 2018, the above Data Protection Directive was superseded by the General Data Protection Regulation (GDPR)

LinkedIn Etiquette—20 Do's and Don'ts

Scobleizer, a blog with lots of comments about LinkedIn

LinkedIn Intelligence Blog, an unofficial linkedIn resource.

Job Searching with LinkedIn

How to Use LinkedIn for Job Searching

LinkedIn and Your Job Search

What are best practices for a LinkedIn job search?

Finding Virtual Jobs

125 Virtual Companies That Embrace Remote Working from Flex Jobs

About the Author

Hugh Owen's LinkedIn profile

Announcing the Chapter’s LinkedIn Group

For LinkedIn members who belong to the Washington, DC Chapter, we now have a group in LinkedIn. To join the group, go to https://www.linkedin.com/e/gis/156478/0E75AF17AC33

Joining will allow you to find and contact other STC Washington, DC Chapter members on LinkedIn. The goal of this group is to help members:

  • Reach other members of STC Washington, DC Chapter
  • Accelerate careers/business through referrals from STC Washington, DC Chapter Group members
  • Know more than a name – view rich professional profiles from fellow STC Washington, DC Chapter Group members

To join the Society for Technical Communication group, go to https://www.linkedin.com/e/gis/2926/71AB2B36FD7B

What is LinkedIn?

Your professional success often depends on your professional relationships. LinkedIn is professional networking that helps you get in touch or get back in touch with people who have helped or can help your career, find a new job, or find a client. If there is someone you’ve worked with that you’d like to give a recommendation for—you don’t have to wait to be asked to write one. Write it now—surprise them. They get a chance to review it and decide whether or not to post it to their profile. You may also request recommendations from your co-workers or bosses (three gets you to 100% of your profile if you’ve filled out everything else in the profile.) LinkedIn has many groups you can join such as alumni groups of corporations and universities, special interests, professional, and more. Search for ones to join at https://www.linkedin.com/groupsDirectory?trk=hb_side_grpsdir

LinkedIn is an online network of more than 25 million experienced professionals from around the world, representing 150 industries.

When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you.

Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals.

Through your network you can

  • Find potential clients, service providers, subject experts, and partners who come recommended
  • Be found for business opportunities
  • Search for great jobs
  • Discover inside connections that can help you land jobs and close deals
  • Post and distribute job listings
  • Find high-quality passive candidates
  • Get introduced to other professionals through the people you know

LinkedIn is free to join. https://www.linkedin.com/

LinkedIn participates in the EU Safe Harbor Privacy Framework and is certified to meet the strict privacy guidelines of the European Union. All relationships on LinkedIn are mutually confirmed, and no one appears in the LinkedIn Network without knowledge and explicit consent.

– LinkedIn