I love IKEA. Do you know one of the things I love most about IKEA? Their instructions. They are universal and easy to understand. This $10 billion dollar company has nailed one of the factors that I think contributes to their success: Simplicity. This Scandinavian company located in 38 countries primarily uses pictures in their instructions, and these pictures rival the artwork of most ten-year-olds. The instructions are surprisingly straightforward and universal, so everyone from the astrophysicist to the 18-year-old college freshman can follow them with little-to-no trouble.
How important is simplicity in communication? Very. Taking a page out of IKEA’s book, the short and direct approach, which in their case includes pictures, is key. (On a side note, I find this approach key when it comes to explaining to my husband how to properly separate clothes before he washes them, but I digress.)
If a picture is worth a thousand words, learn from IKEA and make sure you can communicate a comprehensible message to the widest-possible audience.