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UX Writing – A New Role for Technical Communicators?

30 Sep 2020 @ 7:00 pm - 8:00 pm EDT

Free
Blue background with large UX in the center in bright green.
UX Writing in Relation to Technical Communication

ABOUT THE WEBINAR

A Google search for “UX writing” returns 83 million results. Spotify, Google, Yelp – and many other companies – are looking for “UX writers.”

What is UX writing? How does it differ from what you might be doing now as a technical communicator?

What does this new job title mean? What skills do you need to be a great UX writer?

Come explore these questions with Ginny Redish in our first webinar of the new season.

With lots of examples of successful (and unsuccessful) UX writing, Ginny will show you that the work isn’t new, that it is very appropriate for technical communicators, and that it may be just the challenge you want for the next part of your career.

You’ll leave this webinar with a deep understanding of UX writing and the skills to do it.

ABOUT THE INSTRUCTOR

Janice (Ginny) Redish has been doing UX writing for decades, long before it had that name.

Early in her career, Ginny and the group she led at the American Institutes for Research transformed system-oriented user manuals into the task-oriented, plain language instructions we all write today.

Then, Ginny put together one of the first independent usability testing teams in North America. When she and her colleagues were told to test “just the documentation” and yet found huge problems in the user interface, Ginny realized that designers and developers need help from technical communicators for the words in the product (not just about the product). “In the product” is UX writing.

Ginny is a long-time member of STC and of the STC WDC-Baltimore chapter. She is an STC Fellow and recipient of both an STC President’s Award and the Ken Rainey Award for Excellence in Research. With Janice James, Ginny co-founded the STC SIG on Usability (now Usability and User Experience). Ginny has spoken at many STC conferences, chaired STC committees, and continues to serve on the Editorial Board of Technical Communication.

Reviewers rave about Ginny’s latest book, Letting Go of the Words – Writing Web Content that Works. Through clear guidelines and numerous full-color examples, Ginny helps you perfect your skills from planning through content strategy, organizing, writing, designing, and testing content for websites and apps. The theme of Letting Go is content as conversation, which is also the key to successful UX writing.

Twitter: @GinnyRedish

LinkedIn: Ginny Redish

www.redish.net

ginny@redish.net

ginny.redish@gmail.com

WEBINAR ACCESS INFORMATION 

This webinar is offered through GoToMeeting, and will be recorded. All registrants will receive a link to the recording within 24 hours after the webinar ends. You can attend through the free GoToMeeting app on your mobile device, or in a web browser. You will receive connection information via email one day before the webinar. If you do not receive it, contact events@events.stcwdc.org.

Webinar Host: 

Tavia Record

President and Professional Development Program Manager

STC Washington, D.C.-Baltimore Chapter

president@wdcb.stcwdc.org

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Venue

THIS IS AN ONLINE EVENT. IGNORE THE ADDRESS BELOW.
3251 Old Lee Highway, Suite 406 (ONLINE EVENT ONLY)
Fairfax, VA 22030 United States
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