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Evolution of the Knowledge Broker: Trading your content for revenue

21 Mar 2014 @ 7:00 pm - 8:30 pm EDT

Presentation Description

Today, content creators have an opportunity to position content as the most pivotal asset to a company’s continued success. The world has changed and users now want instant access to information. Content creators have to evolve into Knowledge Brokers and align their development process with their company’s business strategy.

This presentation discusses the powerful role Knowledge Broker content plays in business strategy. It also covers the correct workflow that is needed to generate revenue through documentation. Finally, it looks at methods used to deliver content across multiple devices and the method that is most effective and why. If you want to increase the role of documentation in your business strategy, this presentation will give you the right mindset when looking at strategies for your content.

About Our Speaker

Christopher Ward, Director of Sales at WebWorks, specializes in helping small teams accomplish big things by better aligning departmental processes with overall company strategies. Christopher's experience in strategy development began as an Analyst for U.S. Army Intelligence and then later moved in to the corporate world when working for Dell computers. For over the last four years he has been working for Webworks and enjoying getting to know the Technical Communications Industry. His diverse experiences allow Christopher to recognize untapped potential in a company's overall business strategy and help them achieve that potential.

Bernard Aschwanden is a recognized publishing technologies expert. He is an Adobe Certified Expert, a Certified Technical Trainer, and the author of numerous articles on xml-based publishing and single sourcing. He is the founder and President of Publishing Smarter. In addition to his publishing background and speaking tours, Bernard teaches a variety of courses. These include XML, DITA, CMS tools and related technologies, best practices for structured authoring, content management, and tools such as FrameMaker and XMetaL. He also works with clients to convert legacy content, analyze documentation, review workflows, and identify best practices in technical communications.

Bernard is an STC Director at Large and is currently a candidate for STC Vice President. He is also an STC Associate Fellow and past President of the STC Toronto Chapter. Bernard is a professor in the continuing education Technical Communications program with Seneca@York, on the advisory board for the Humber College Technical Communications program, and remains active in the STC delivering in-person seminars and online webinars to members around the world. He has helped hundreds of companies implement successful publishing solutions.

About Opower

Working with 90 utility partners and serving more than 20 million consumers across eight countries, Opower is a leading provider of cloud-based software to the utility industry. Opower's platform uses big data analytics and behavioral science to enable utilities to achieve energy outcomes, including energy efficiency, customer engagement and demand response. Founded in 2007 and privately held, Opower is headquartered in Arlington, Virginia, with offices in San Francisco, London, Singapore, and Tokyo. For more information, please visit https://www.oracle.com/industries/utilities/ and follow us on Twitter at @Opower.


6:00-6:30 Registration, networking, and a PIZZA DINNER sponsored by WebWorks

Building doors are locked as of 6 p.m. but we will have a representative at the door to let you in between 6 and 6:30 p.m. If you arrive after 6:30 p.m., call Sean at 347-675-8537 to let him know you are outside.

6:30-7:30 Presentation

We will be recording the presentation and will make it available at events.stcwdc.org after the event.

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21 Mar 2014
7:00 pm - 8:30 pm
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1515 North Courthouse Road
Arlington, VA 22201 US

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