- This event has passed.
Design for Action 2014
14 Oct 2014 @ 9:00 am - 7:00 pm EDT
Design for Action 2014 will feature leading practitioners and researchers at the cutting edge of applied behavioral science – developing the products and insights that improve people’s lives. Attendees will learn how to apply behavioral economics and psychology to large-scale consumer products: enabling their users to exercise more, become more energy efficient, save for retirement, and more.
You’ll learn why simply motivating your users isn’t enough – and how behavioral economics can help you understand the often ridiculously simple barriers within your app that block your users from succeeding.
Based on our past events the audience will be a fascinating mix of entrepreneurs, designers, product managers, researchers, and data scientists. The event is capped at 400 attendees; first come, first served.