Networking, Virtual Networking and LinkedIn

We all depend on professional and social Networking to form the relationships and to obtain the information that we need to survive socially and professionally. “Networking” and “Connections” are impersonal terms to use when describing a human activity that is as old as human society and the spoken word—such terms make us sound as if we are part of the Internet. Unfortunately, these terms have become a part of popular culture.

Recently, professional virtual networking, especially via the LinkedIn professional networking web site, has become popular among many of the active members of the Washington D.C. chapter.

LinkedIn is built around the assumption that each of us has a circle of trusted collaborators, colleagues and friends, and that each of them has their own circle, and so on. If each person in these concentric circles has an online resume, and the linkages between them is known, then you could, for instance, quickly identify someone who works at a company where you just interviewed, even though they’re a “friend of a friend.”

A basic LinkedIn membership is free, and creating a profile on LinkedIn is like posting your resume on Monster. You can create a basic profile for yourself in less than 30 minutes.

Hopefully, you can look past the mechanistic connotations of the terms “Networking” and “Connections” and use these resources to help you take advantage of the opportunities for meeting and interacting with your colleagues that professional virtual networking sites like LinkedIn offer.


“Networking for Job Search and Career Success”
L. Michelle Tullier, Ph.D. JIST Works, c. 2004

“Jeffrey Gitomer’s Little Black Book of Connections: 6.5 Assets For Networking Your Way to RICH Relationships”
“Everyone wants to connect with someONE for someTHING or some reason. This book is about how to make value connections, not just acquaintances.”—Jeffrey Gitomer

“Make Your Contacts Count: Networking Know-How for Business and Career Success” 2nd Edition
Anne Baber and Lynne Waymon. American Management Association c. 2007″
This is the definitive book on person-to-person networking. It’s a complete methodology, i.e., step-by-step “cookbook”, on how to network.”—The Business Ledger.

International Network for Social Network Analysis (INSNA)
Social network analysts “. . . believe that how an individual lives depends in large part on how that individual is tied into the larger web of social connections. Many believe, moreover, that the success or failure of societies and organizations often depends on the patterning of their internal structure.”

Networking for Shy People

Networking for Nerds— Chief Architect on Using LinkedIn

Shyness Home Page sponsored by the Shyness Institute.

Shyness and Social Anxiety Discussion Board.

Introduction To Virtual Networking

Expand Your Connections Through Online Networking from the Wall Street Journal Executive Career Site

The Virtual Handshake: Opening Doors and Closing Deals OnLine
David Teten, Scott Allen, AMACOM/American Management Association c. 2005
This is an excellent book on virtual networking. It is available as a free Acrobat download or you can borrow it from your public library.

Book Report: The Virtual Handshake Networking Resource Center

Six Degrees: The Science of a Connected Age
Duncan J. Watts, W.W. Norton & Company c. 2003

What a small world – or is it? Steven Poole is fascinated by Duncan J Watts’ Six Degrees—a book review

Business Development/Networking Blog
Discussions about the importance of building a network, creating your professional brand, embracing marketing and fine tuning sales skills.

How To Do Virtual Networking

Ten Steps to Dramatically Improve Your Network with Social Software From David Teten and Scott Allen

Sample Networking Correspondence

About LinkedIn

Getting Started With LinkedIn

Smart Ways to Use LinkedIn

LinkedIn Profile Extreme Makeover by Guy Kawasaki

LinkedIn and Privacy law: LinkedIn participates in the EU Safe Harbor Privacy Framework and is certified to meet the strict privacy guidelines of the European Union.

Etiquette for LinkedIn

Scobleizer, a blog with lots of comments about LinkedIn

LinkedIn Intelligence Blog

My LinkedIn Power Forum, a discussion list with almost 6,000 members

Job Searching with LinkedIn

Virtual Job Search Networking from

LinkedIn and Your Job Search

What are best practices for a LinkedIn job search?

About the author: Hugh Owen’s LinkedIn profile

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Hugh has worked for a wide range of high technology companies, both large and small, in the Baltimore-Washington area as both a permanent and a contract employee. He specializes in writing about electronics hardware and computer software, and he has an M.S. in Computer Science from The Johns Hopkins University. He is an Advanced Class Radio Amateur.