Janice (Ginny) Redish, a member of the Washington DC Chapter, has a new book out called "Letting Go of the Words: Writing Web Content that Works", Morgan Kaufman Publishers, 2007, 380 pp., $49.95 (plus s&h; http://store.elsevier.com/product.jsp?isbn=9780123694867 or through http://www.redish.net). The Communicator’s eNEWS, Issue 78, September 2007, says that “This is a great guide for a team evaluating and revising a Web site.” Book excerpts, additional information about usability testing, and comments about writing for the Web are available on Ginny’s site at Articles and Slides.
Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won’t read very many words on your website—and what to do about it.
Jakob Nielsen, Principal, Nielsen Norman Group
There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny’s practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site’s pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.
Lou Rosenfeld, co-author, Information Architecture for the World Wide Web