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STC Speakers: Clay Spinuzzi

October 30 @ 7:30 pm - 9:00 pm EDT

| Free

What’s the value proposition? Making research useful to the researched.

Academics know why they want to conduct industry research and what they’ll gain from it. But they are often not as good at identifying how research can benefit prospective participants—both individuals and organizations. That is, they don’t always express a value proposition, a claim of value for their participants. And if prospective participants don’t get something out of the research, why should they play ball?

Drawing from his 20 years of experience in research, in this talk Clay Spinuzzi will discuss how researchers can treat their participants as stakeholders, designing research that will bring clear relational (not just transactional) value to individuals and organizations while still ethically reaching the researchers’ goals. Drawing especially from his book Topsight, Spinuzzi will discuss actual examples and concrete principles for making research projects valuable—and welcomed.

FAQs
How can I contact the organizer with any questions?
Please email Meg Cantwell at email hidden; JavaScript is required for more information. If you reserved a Remote Call-In Ticket, you will need to contact Meg for the phone number and conference code. Please do so by Friday, October 27th.

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Viqui Dill is the STC Washington, DC-Baltimore Chapter's social media manager. Viqui describes herself as "Technical writer, wife and mom, bass player, worship leader, I'm happiest when folks sing along with me."

Details

Date:
October 30
Time:
7:30 pm - 9:00 pm
Cost:
Free
Event Category:
Event Tags:

Venue

Research Hall 163 – GMU Fairfax
4400 University Drive
Fairfax, VA 22030 United States

Viqui Dill is the STC Washington, DC-Baltimore Chapter's social media manager. Viqui describes herself as "Technical writer, wife and mom, bass player, worship leader, I'm happiest when folks sing along with me."

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