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Spectrum 2017: Optimizing Your Role in an Evolving Profession

Join us on March 26-28, 2017 at the Rochester Institute of Technology (RIT) for Spectrum 2017, STC Rochester’s 58th annual conference.


To quote Bob Dylan, “the times they are a’ changin!” Our workplaces and roles are changing rapidly. The growth of the Internet of Things (IoT) has brought new challenges and opportunities. User Experience (UX) design is becoming more and more important. All of these changes bring a host of questions.


  • How do we transition to supporting the vast array of inter-networked computers and devices?

  • Is there still a role for the traditional technical writer?

  • What skillsets do we need to keep pace and stay employed?

  • Are there soft skills we need to develop?

  • Do we need to learn how to develop apps?

  • Is knowledge of DITA or content management systems important?

  • What are the new opportunities and challenges?

  • Should we be interested in the Certified Professional Technical Communicator credential from STC?


The conference will begin on Sunday afternoon, March 26, with Leadership Day. Activities will focus on leadership challenges and best practices, with presentations by seasoned leaders. Sunday Evening will feature a dinner reception and presentation of Rochester Chapter awards, where you’ll be able to meet and mingle with speakers and Rochester Chapter members and friends.


Monday, March 27, begins with a keynote address by Joe Gollner, “The Brave New World of Technical Communication.” Joe sees an opportunity, and even a need, for Technical Communicators to play an expanded role in helping the next generation of organizations operate and adapt to a digital economy. Widely acknowledged as one of the world’s leading content strategists, Joe will help us kick off our exploration of what we can do, both individually and collectively as a community of professionals, to make the most of the changes that are unfolding all around us.


Tuesday, March 28, we will offer four 1/2 day workshops, Neil Perlin: Single Sourcing to the Max with MadCap Flare, Lee Drake and Kathryn Hutton: Using Office365 for collaboration and creation of technical documentation, Liz Fraley and Janice Summers: How to Attract Opportunities to You, and Margit Poirier, Introduction to Grant Writing: How to Find and Get Grants for Your Program. The workshops are available individually or as add-ons to conference registration.


 



Benefits of Attending Spectrum 2017


You’ll have the opportunity to network, build skills, and learn about the latest trends and opportunities in the technical communication profession.


Your Spectrum registration includes:


  • A keynote presentation titled “The Brave New World of Technical Communicationby Joe Gollner, Managing Director of Gnostyx Research Inc. (www.gnostyx.com) and a world-renowned content strategist.

  • A full day of learning and networking on Monday, March 27, with presentations, progression sessions, demos, and Lightning Talks by industry experts.

  • Continental breakfast, awards luncheon, and morning and afternoon refreshments.

  • Opportunity to participate in a giveaway for several exciting prizes.


You have the option to attend the following events for an additional fee:


  • A half-day Leadership Program on Sunday, March 26, which provides an afternoon focused on leadership challenges and best practices, with presentations by seasoned leaders. 

  • A dinner reception on Sunday, March 26, to network with conference presenters, chapter leaders, and attendees.

  • Your choice of one or two 1/2 day workshops on Tuesday, March 28.


For more details on the conference, see the Spectrum website.


Registration Rates


Register early and save!















































  STC Member Non Member Student Notes
Combo (All Sunday and Monday)

$169 (Until 1/31)


$189 (2/1-2/28)


$219 (3/1-3/19)


$239 (3/20-3/28)



$189 (Until 1/31)


$209 (2/1-2/28)


$239 (3/1-3/19)


$259 (3/20-3/28)



$59 (Until 1/31)


$69 (2/1-2/28)


$89 (3/1-3/19)


$109 (3/20-3/28)


 Best deal
Monday Only

$139 (Until 1/31)


$159 (2/1-2/28)


$179 (3/1-3/19)


$199 (3/20-3/28)



$169 (Until 1/31)


$189 (2/1-2/28)


$209 (3/1-3/19)


$229 (3/20-3/28)



$49 (Until 1/31)


$59 (2/1-2/28)


$69 (3/1-3/19)


$89 (3/20-3/28)


Included in Combo rate
Leadership Program 

$30


 $10  $5 Included in Combo rate
Sunday Dinner Reception $30  $30  $20 Included in Combo rate
Tuesday 1/2 day Workshop

$85 (Until 3/19)


$105 (3/20-3/28)


$100  (Until 3/19)

$120 (3/20-3/28)


$35 (Until 3/19)

$55 (3/20-3/28)


NOT included in Combo rate

Conference Schedule Overview


Leadership Day (Sunday, March 26) 1:00 p.m. – 5:00 p.m. 


  • 1:00 – 1:30 p.m. Registration

  • 1:30 – 5:00 p.m. Leadership Program

  • Presentations and workshops by experienced STC community and international leaders

  • Designed for anyone interested in improving leadership skills, including current and future leaders.


Speaker Dinner and Opening Reception (Sunday, March 26) 6:30 p.m. – 9:00 p.m.

  • 6:30 – 9:00 p.m. Dinner reception and chapter awards (Location TBA)


 Full-day Conference (Monday, March 27) 8:30 a.m. -6:00 p.m.


  • Registration check-in begins at 7:15 a.m.

  • Continental breakfast, lunch, afternoon refreshments, and networking

  • Welcome and Keynote Address

  • A full day of progressions, lightning talks, vendor demos, and giveaways

  • After Party (Location TBA)









Joe Gollner

Joe GollnerManaging Director of Gnostyx Research Inc. (www.gnostyx.com) and a world-renowned content strategist


The Brave New World of Technical Communication


Joe sees an opportunity, and even a need, for Technical Communicators to play an expanded role in helping the next generation of organizations operate and adapt to a digital economy. Widely acknowledged as one of the world’s leading content strategists, Joe will help us kick off our exploration of what we can do, both individually and collectively as a community of professionals, to make the most of the changes that are unfolding all around us.



Post-conference Workshops (Tuesday, March 28) 8:30 am – 11:30 am and 1 – 4 pm


  • Registration and continental breakfast (7:45 a.m. – 8:30 a.m.)

  • 8:30 am

    • Neil Perlin: Single Sourcing to the Max with MadCap Flare*

    • Liz Fraley and Janice Summers: How to Attract Opportunities to You


  • 12:30 pm

    • Margit Poirier, Introduction to Grant Writing: How to Find and Get Grants for Your Program

    • Lee Drake and Kathryn Hutton: Using Office365 for collaboration and creation of technical documentation^



The workshops will last three hours, from 8:30 am to 11:30 am and 12:30 to 4:30 pm. 


*Neil’s workshop requirements:


  • Bring a laptop with a mouse and your power cord.

  • Have a licensed copy or a trial copy of Flare 12 or above. (If you want to use a trial copy, download and install it less than 15 days before the workshop. Note that the trial copy misspells words at random until you enter the key. It’s terrifying but harmless.)

  • Make sure your laptop has a USB port.


^Lee and Kathryn’s workshop requirements:


  • Attendees must bring their own laptop with chrome, firefox, edge or IE9 or better on it, with wireless internet access and ability to get on RIT’s network. 

  • Office offline (word, excel, etc) version 2016 is supported as an option but not required to perform workshop tasks. 

  • Users will receive their initial accounts ahead of the speaking date, and must be registered no later than 3 business days prior to the event to be guaranteed an account.



Spectrum Location


Rochester Institute of Technology and Doubletree Rochester


The Leadership Day sessions on Sunday, March 26, will be held in the CIMS Building (SLA/078), also known as Slaughter Hall.


The Dinner Reception on Sunday, March 26, Bistro 252, Doubletree Rochester


The Conference (Keynote and Education Sessions) on Monday, March 27, will be held in the CIMS Building (SLA/078), also known as Slaughter Hall.


The Post-Conference Workshops on Tuesday, March 28, will be held in the CIMS Building (SLA/078), also known as Slaughter Hall.


Interactive RIT Campus Map


Additional Registration and Payment Information


To pay by check: Select your ticket and then select “Show other payment options.” Checks should be made payable to “STC Rochester Chapter”. Follow the instructions on the Pay By Check screen.

Note: Canadian registrants, please pay in U.S. funds (click the “Pay Offline” button) or by credit card (click the “Order Now” button.)

What if I am registering more than one person? As long as the registrations fall into the same fee category, you can select multiple quantities for the ticket.


Parking


For Sunday’s pre-conference Dinner Reception, parking is at the Doubletree Rochester.


For all other events (Conference and Leadership Day), park in Lot T. A parking pass, available at the registration desk, is required on Monday and Tuesday.


For the latest conference news and complete conference information, visit the Spectrum website.


Registration


To register and pay online, go to


<https://www.eventbrite.com/e/spectrum-2017-optimizing-your-role-in-an-evolving-profession-registration-30700474947>


For more information about the conference, visit http://stc-rochester.org/spectrum/


If you have any questions, contact us at email hidden; JavaScript is required.


Sponsorships


STC Rochester and the Spectrum committee would like to thank Adobe TECH COMM as the Platinum Sponsor for Spectrum 2017.


Adpbe TECH COMM logo


We’re actively seeking additional sponsors for Spectrum. Please contact email hidden; JavaScript is required for more information or visit http://stc-rochester.org/spectrum/signing-up-as-a-sponsor/ for information on signing up!

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CONDUIT 2017 hosted by the STC Philadelphia Metro Chapter

CONDUIT 2017 Overview

Connecting Minds

The STC-PMC Mid-Atlantic TechComm Conference

Friday, March 31: Workshops
Saturday, April 1: Full-day conference

Workshops

Join us on Friday, March 31, 2017 for two half-day workshops. You can attend one or both.

Single Sourcing to the Max with MadCap Flare led by Neil Perlin, an internationally known consultant, strategist, trainer, and developer for online content. You’ll leave with a solid overview of Flare’s single sourcing features and how to use them to create cutting edge outputs.

Revive and Thrive led by Ben Woelk, an Information Security Office Program Manager at the Rochester Institute of Technology and author. Attendees will learn to identify and leverage strengths and mitigate weaknesses to become exceptional contributors in the workplace.

Lunch will be provided for those attending both workshops!

Learn more about these workshops.

REGISTER NOW

Time

Single Sourcing to the Max Workshop: 8:30 am – 12:00 pm
Lunch: 12:00 pm – 1:00 pm
Revive and Thrive Workshop 2: 1:00 – 4:00 pm

Pricing

PMC Member: $30 for individual, $50 for combo
STC Member: $35 for individual, $65 for combo
Non-Member: $40 for individual sessions, $75 is combo
Full-time Student: $25
Unemployed: $25

*Space is limited.

Conference

Join us on Saturday, April 1st for our annual full-day conference featuring multiple sessions following a keynote presentation by Jack Molisani, owner of ProSpring Technical Staffing, executive director of The LavaCon Conference, and author.

The conference will feature a variety of topics including content strategy, technical writing, project management, and much more. There will be plenty of opportunities to connect and network with your peers.

A continental breakfast, lunch, and fabulous door prizes will be provided!

Learn more about all the fantastic speakers we have lined up!

REGISTER NOW

Time

Registration: 8:15 AM -8:45 AM
Keynote and Sessions: 8:45 AM – 4:00 PM

Pricing

PMC Member: $60
STC Member :$75
Non-Member: $85
Full-time Student: $25
Unemployed: $25

Post-Conference Social

Please join us after the conference at a local restaurant for a casual networking event hosted by webworks!

Time

5:00 PM – 7:00 PM

Location TBD

Location for Workshop and Conference

Giant Community Center
315 York Road
Willow Grove, PA 19090

This location is convenient to both the PA Turnpike and public transportation.

The community center is located on the top floor of the Giant grocery store.

Event Sponsors

Thank you to all our event sponsors!

A special thanks to Adobe for hosting the conference and to webworks for hosting the post-conference social.

Adobe

 

Interested in Sponsoring? Review our sponsorship tiers.

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InfoDevDC Meetup — From Fred Flintstone to George Jetson: Creating Tension Increases Adoption

Register on the InfoDevDC Meetup site.

The objective of a good training program is adoption and excellent field execution. This presentation is about how to use a combination of traditional training deliverables and old school psychology to gain user buy-in and achieve a successful launch. We’ll talk about how my company uses cartoons and countdowns to ensure that users seek out training and have a stake in adoption and field execution excellence.

Whether we create video, user assistance, classroom training, or documentation, what we really want is a group of folks who use the product to do an excellent job with little or no effort and make no mistakes. Creating good training is less about the deliverable and more about building the right relationship.

We picked two dates: February 21 is our official date with February 28th as a backup in case it snows. The usual end time is 8:00 pm but we love to continue the conversation at our traditional after-meeting at World of Beer Reston Town Center, 1888 Explorer St, Reston, VA 20190. WOB closes at midnight.

Register on the InfoDevDC Meetup site.

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Competition Awards Celebration and Networking Night

Celebrate with us as we complete the STC WDCB Summit Competition for Technical Communication with a meal, an awards ceremony, and plenty of time to get to know other local technical communication professionals. The award-winning entries will be on display so that you can see some of the best work in our profession and read snippets of what our judges had to say. All winners will be invited to share the secrets to their success when they receive their awards. This will be a great opportunity to broaden your network and make new friends.

Menu

Appetizers

  • Crostini with Sweet Red Peppers
  • Italian Meatballs
  • Mozzarella Caprese Bites

Entrée Choices

  • Gnocchi
  • Salmon Filet
  • Meat Lasagne

Dessert Table

  • Tiramisu
  • Italian Layered Cake
  • Black Forest Cake

Meals also include:

  • House Salad
  • Bread
  • Soft Drinks and Iced Tea
  • Coffee and Hot Tea

Cash Bar

Metro Proximity

The restaurant is 0.3 miles, a 7-minute walk, from the Bethesda Metro station on the Red line. When you get to the top of the escalator, head north on Wisconsin Avenue. Turn left onto Old Georgetown Road. Make your third right onto Fairmont Avenue. The restaurant is on the right.

Parking Tips

Besides street parking, the best garage is the one in the Fairmont Building right across the street from the restaurant at 4975 Fairmont Aveneu. It is $5 for the night when you enter after 5 p.m. and it closes at 11 p.m.

The Woodmont Corner Garage is at 7739 Woodmont Avenue and is directly behind Positano, with entrances on Old Georgetown Road and Woodmont Avenue. However, this could be a complicated walk due to construction nearby. The cost is $0.80 per hour until 10 p.m. From the Woodmont Corner garage, walk out to Old Georgetown Road and turn right when you get to the sidewalk. Turn right onto Fairmont Ave and Positano is on the right.

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